"At Frida, design is more than form it is a statement of comfort, elegance, and timeless craftsmanship. What began as a vision to simplify and elevate furniture design has grown into a global reference for chairs and armchairs that blend artistry with function. Over the years, Frida has challenged conventions, replacing outdated processes with a streamlined approach that puts creativity and quality first. Today, our collections are celebrated for their sculptural silhouettes, meticulous detailing, and the ability to transform any space into an experience of style and sophistication.